Who they are
Gliss is a unisex salon in South Bopal, Ahmedabad — open ten to nine, every day, with its entire price list published openly on its own site. A haircut at ₹300, a wash and blow dry at ₹530. That is a business competing on being trusted and being close by, not on being the cheapest name in the area.
It also sells a transformation that takes two hours and looks obvious the second it is done. That is the easiest thing in the world to show, and the easiest thing to show badly.
The work here is volume with a standard: enough content to stay on the feed every week, cut well enough that the salon still looks premium.
How the work went
Four creatives on this page. Gliss is the kind of client that makes volume work — quick calls, quick approvals, and a willingness to let the camera into a normal working day.
For a salon whose customers mostly live within a few kilometres, that honesty matters more than polish. The feed has to look like the room they will actually walk into — same chairs, same light, same people.
- Shoot days at the salon, capturing real clients and real transformations
- Before-and-after cuts built for the first three seconds
- A steady monthly slate of reels, posts and stories
- Offer creatives for the weeks that needed footfall
A feed that stays warm all month, so the salon is never starting from zero on offer week.
They kept our feed alive every week without us chasing once, and the salon still looks premium in every cut.
