Who they are
Shobha Elesya is a residential project marketed to buyers who are choosing a neighbourhood as much as a floor plan. The competition is not other listings on a portal — it is every other project posting the same drone shot with the same music.
So the brief was never "make a video". It was: give a scrolling buyer one reason to stop, and then one reason to enquire.
How the work went
Two creatives are on this page, and both came out of the same working pattern: a short call on what the week needs, a cut sent for review, one round of notes, live. No chasing, no long approval chains.
- Scripted each reel around a single hook — the address, the view, the price reveal
- Shot on location and cut for sound-off viewing, captions carrying the story
- Built variants of the same film for reels, stories and feed
- Put the creative behind paid media aimed at enquiry, not reach
What it was built to do
Qualified site visits from buyers who already know the address and the price bracket.
Working with FIRST OWNER MEDIA was smooth and professional. They understood the project, made high-quality creatives, and brought in genuine enquiries.
