Who they are
Red Carpet Event Managers plan trips and the events that happen on them — Japan, Thailand, Singapore, Malaysia, Vietnam, and the wedding season that fills the calendar in between.
Travel is sold on wanting, not on itineraries. So the job was to make each destination feel reachable first, and only then talk about what it takes to get there.
How the work went
Five films, one per destination, shot with the same presenter so the set reads as one brand rather than five separate ads. Each opens on the place and lands on the one question people actually ask.
- One film per destination, so each can be run at the people who want that trip
- Same presenter and same grade across all five, so the set reads as one brand
- Opened on the place, closed on the cost — the order people actually decide in
- Cut vertical and captioned, so it holds up with the sound off
What it was built to do
Enquiries for a named destination, not a vague ask about packages.
People started asking for the country by name instead of just asking what we have.
